Video apps that help producers "StayTuned" to consumers and consumers to "Tune In".
Thursday, January 26, 2012
TV execs crave viewers who watch two screens
Apps appeal to those who watch TV and keep an eye on a tablet or a cellphone at the same time.
“If you’re a network or a producer, you want to keep those second-screeners watching your show rather than going off in some other direction,” said Doerksen.
Read more in the Miami Herald.
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